There are two different types of communities people engage in today. In person and virtual. A church (for example) meets in person, but most every member also spends time on Facebook, Twitter, LinkedIn, and/or Pinterest. Why would an organization that is built on community interaction outsource the daily activity and daily communications to other companies.
This community was created for a program expansion community that (regrettably) was cancelled after the executive director came down with a life threatening illness, but the format and intent was well conceived. A social network is just a complex website that allows members to log in and engage… just like any other social network.